| Judul Buku | : | MANAJEMEN PERTELEVISIAN MODERN | |
| Pengarang | : | Andi Fachruddin | |
| Penerbit | : | ANDI | |
| Cetakan | : | Edisi I | |
| Tahun Terbit | : | 2016 | |
| Bahasa | : | Indonesia | |
| Jumlah Halaman | : | 504 | |
| Kertas Isi | : | HVS | |
| Cover | : | Soft | |
| Ukuran | : | 19 x 23 | |
| Berat | : | 900 gram | |
| Kondisi | : | Baru | |
| Harga | : | Rp 135,000 | diskon 15 % |
| Bayar | : | Rp114,750 | |
| Stock | : | 1 | |
MANAJEMEN PERTELEVISIAN MODERN
Pengarang : Andi Fachruddin
Penerbit : ANDI
DAFTAR ISI
KATA PENGANTAR
PESAN PENULIS
PENGANTAR BUKU
PENGANTAR BUKU
PENGANTAR BUKU
PENGANTAR BUKU
DAFTAR ISI
BAB 1 TELEVISION MANAGEMENT
1.1. Makhluk Sosial
1.2. Organisasi
1.3. Manajemen
1.4. Manajemen Pertelevisian
BAB 2 DESIGN & TELEVISION STATION ORGANIZATION STRUCTURE
2.1. Desain Organisasi Televisi
2.2. Konsep Dasar Organisasi Stasiun Televisi (Basic Concept)
2.3. Struktur Organisasi Stasiun Televisi
BAB 3 TV AUDIENCE
3.1. Penonton Televisi
3.2 Segmentasi Demografis
3.3 Segmentasi Geografis
3.4. Segmentasi Geodemografis
3.5. Segmentasi Behavioral
BAB 4 BRAND IMAGE TV STATION
4.1. Pengertian Membangun Citra Stasiun Televisi
4.2. Peran IMC Membentuk Citra Perusahaan
4.3. Strategi Rebranding media penyiaran televisi
BAB 5 PROGRAMMING & PRODUCTION DIRECTORATE
5.1 Divisi Programming (Programming Division)
5.2 Divisi Produksi (Production Division)
5.3 Production Marketing Communication (PMC)
BAB 6 PROGRAMMING & PRODUCTION STRATEGY
6.1 Strategi Programing
6.2 Strategi Produksi Program Televisi
BAB 7 NEWS & FEATURES DIVISION
7.1 Departemen Riset Berita dan Perpustakaan (News Research & Library Departement)
7.2 Departemen Pelayanan Berita (News Gathering Departement)
7.3 Departemen Features dan Infotainment (Features & Infotainmet Departement)
7.4 Departemen Post Produksi & Support (Post Production & Support Department)
BAB 8 SALES & MARKETING DIRECTORATE
8.1 Marketing Services Departement
8.2 Sales Departement
8.3 Sales Traffic & Processing Departement
BAB 9 FINANCE DIRECTORATE
9.1 Departemen Perencanaan Keuangan (Finance Planning Departement)
9.2 Departemen Pembelian, Penerimaan dan Perbendahaan (Purchasing Revenue & Treasury Departem en t)
9.3 Departemen Akuntansi, Pajak dan Pembiayaan (Accounting, Tax
& Budget Departement)
BAB 10 ENGINEERING & INFORMATION TECHNOLOGY DIRECTORATE 10.1 Departemen Penyiaran On Air (On Air Broadcast Departement)
10.2 Departemen Studio & Siaran Luar (Studio & Outside Broadcasting Department)
10.3 Departemen Fasilitas Teknik (Technical Facility Departement)
10.4 Departemen Transmisi (Transmission Department)
10.5 Departemen IT (Information Technology Departemnt)
BAB 11 CORPORATE AFFAIRS DIRECTORATE
11.1 Departemen Sekretaris Perusahaan dan Hukum (Corporate Secretary& Legal Department)
11.2 Departemen Inventaris, Sarana & Prasarana. (General Affair Department)
11.3 Departemen Hubungan Masyarakat (Public Relations Department)
BAB 12 HUMAN RESOURCE DEVELOPMENT DIVISION
12.1 Departemen Perencanaan, Pengembangan & Pembinaan (Planning, Development & Employees Capacity Building DEPARTMENT)
12.2 Departemen Organisasi & Tata Laksana (Organization
& Employment Regulation Department)
12.3 Departemen Karier & Mutasi (Carrier & Mutation Departement)
12.4 Departemen Pelayanan Umum Kepegawaian (HRD Public Service Department)
BAB 13 EDUCATION & TRAINING DIVISION
13.1 Departemen Perencanaan Pendidikan & Pengajaran (Planning Education & Teaching Department)
13.2 Departemen Perencanaan Program & Administrasi (Planning Programe & Adm Department)
13.3 Departemen Sarana dan Prasarana Pendidikan (Facilities and Infrastructure Education Department)
BAB 14 INTERNAL AUDIT DIVISION
14.1. Pengawasan (Controlling)
14.2. Pengawasan Internal
14.3. Satuan Pengawas Internal
14.4 Departemen Audit Keuangan (Finance Audit Department)
14.5 Departemen Audit Produksi dan Operasional (Production
& Ops Audit Dept)
14.6 Departemen Audit Umum dan SDM (General & HRD Audit Department)
LAMPIRAN
DAFTAR PUSTAKA
TENTANG PENULIS
INDEKS
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