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ADVERTISING MAKES MONEY


Judul : ADVERTISING MAKES MONEY
Pengarang : A. Adji Watono
Penerbit : Gramedia
ISBN : 978-979-22-4209-6
Cetakan Ke : 1
Tahun Terbit : 2008
Bahasa : Indonesia
Jumlah Halaman : xxxii + 316
Kertas Isi : art paper
Cover : Hard cover
Ukuran : 15 x 24 cm
Berat : 800 gram
Kondisi : Baru
Harga : Rp. 120.000
Bayar :  Rp.102.000 
Stock : 1

MY LIFE, MY WAY, MY BLOOD
ADVERTISING MAKES MONEY

12 Prinsip Mengelola Merek Menjadi Market Leader dan Menghasilkan Profit

DAFTAR ISI :

UCAPAN TERIMA KASIH

PENGANTAR
Hermawan Kartajaya, president of world marketing association founder and president of markplus, inc.
Dr. Renald Kasali, Ketua program MM FE UII
Irwan Hidayat, Presdir PT. Sido Muncul

PENDAHULUAN
From "Advertising that Sells" to "Advertising that Makes Money"

BAB 1. Advertising Must Create Money ... and Profit
BAB 2. Think Big, Dream Big, and Action Big
BAB 3. Loose to Win
BAB 4. Never Ever Give Up, No Matter What Obstacles Come Up
BAB 5. Never Say No. Nothing is Impossible
BAB 6. Hungry for Change. Never Stop Adapting
BAB 7. Be Passionate!!! Focus on the Momentum of Success
BAB 8. Follow Your Instinct. Trust Your Gut
BAB 9. All Out!!! Overcommitted to Every Decision You Make
BAB 10. Farming, Not Hunting
BAB 11. Hard Work!!! Create Your Own Luck
BAB 12. Just Do It! Take The Risk

Tri Transformasi Menuju " The Next Dwi Sapta" oleh Maya Carolina Watono
Penutup
Tentang Penulis
Indeks


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